The BBBSG program was officially launched on Jan 31, 2004. Big Brothers Big Sisters is a program designed to “help children who face many obstacles and are at a risk of not performing to their fullest potential”. This program seeks to give disadvantaged or the less fortunate children in countries the opportunity to interact with someone older, more matured and more knowledgeable than they are, and one on whom they can rely for guidance and assistance in dealing with many of the various challenges they may be faced with, in essence a literal “Big Brother or Big Sister”.